diff --git a/images/echoheaders/Makefile b/images/echoheaders/Makefile
index 32e20244b..a5240dea6 100644
--- a/images/echoheaders/Makefile
+++ b/images/echoheaders/Makefile
@@ -1,7 +1,7 @@
 all: push
 
 # TAG 0.0 shouldn't clobber any release builds
-TAG = 1.6
+TAG = 1.7
 PREFIX = gcr.io/google_containers/echoserver
 
 container: