diff --git a/controllers/gce/Makefile b/controllers/gce/Makefile
index 361fcda46..c373da02a 100644
--- a/controllers/gce/Makefile
+++ b/controllers/gce/Makefile
@@ -1,7 +1,7 @@
 all: push
 
 # 0.0 shouldn't clobber any released builds
-TAG = 0.7.1
+TAG = 0.8.0
 PREFIX = gcr.io/google_containers/glbc
 
 server: