diff --git a/images/nginx/Makefile b/images/nginx/Makefile
index f2ee09a4b..da1bcd76a 100644
--- a/images/nginx/Makefile
+++ b/images/nginx/Makefile
@@ -13,7 +13,7 @@
 # limitations under the License.
 
 # 0.0.0 shouldn't clobber any released builds
-TAG ?= 0.50
+TAG ?= 0.51
 REGISTRY ?= quay.io/kubernetes-ingress-controller
 ARCH ?= $(shell go env GOARCH)
 DOCKER ?= docker