diff --git a/images/haproxy/Makefile b/images/haproxy/Makefile
index 01039f1d6..1e3361e15 100644
--- a/images/haproxy/Makefile
+++ b/images/haproxy/Makefile
@@ -1,7 +1,7 @@
 all: push
 
 # 0.0.0 shouldn't clobber any released builds
-TAG = 0.0
+TAG = 0.2
 PREFIX = gcr.io/google_containers/haproxy
 HAPROXY_IMAGE = haproxy