diff --git a/charts/ingress-nginx/templates/controller-ingressclass.yaml b/charts/ingress-nginx/templates/controller-ingressclass.yaml
index 12aca89d1..7ab388248 100644
--- a/charts/ingress-nginx/templates/controller-ingressclass.yaml
+++ b/charts/ingress-nginx/templates/controller-ingressclass.yaml
@@ -6,6 +6,7 @@ metadata:
     {{- include "ingress-nginx.labels" . | nindent 4 }}
     app.kubernetes.io/component: controller
     app.kubernetes.io/componenttest: test
+    app.kubernetes.io/demo: demo
     {{- with .Values.controller.labels }}
     {{- toYaml . | nindent 4 }}
     {{- end }}