diff --git a/controllers/nginx/pkg/template/template.go b/controllers/nginx/pkg/template/template.go
index 607fb6abc..306fd2ecc 100644
--- a/controllers/nginx/pkg/template/template.go
+++ b/controllers/nginx/pkg/template/template.go
@@ -194,7 +194,7 @@ func buildLocation(input interface{}) string {
 	}
 
 	path := location.Path
-	if len(location.Redirect.Target) > 0 && location.Redirect.Target != path {
+	if len(location.Rewrite.Target) > 0 && location.Rewrite.Target != path {
 		if path == slash {
 			return fmt.Sprintf("~* %s", path)
 		}
@@ -287,7 +287,7 @@ func buildProxyPass(host string, b interface{}, loc interface{}) string {
 	// defProxyPass returns the default proxy_pass, just the name of the upstream
 	defProxyPass := fmt.Sprintf("proxy_pass %s://%s;", proto, upstreamName)
 	// if the path in the ingress rule is equals to the target: no special rewrite
-	if path == location.Redirect.Target {
+	if path == location.Rewrite.Target {
 		return defProxyPass
 	}
 
@@ -295,9 +295,9 @@ func buildProxyPass(host string, b interface{}, loc interface{}) string {
 		path = fmt.Sprintf("%s/", path)
 	}
 
-	if len(location.Redirect.Target) > 0 {
+	if len(location.Rewrite.Target) > 0 {
 		abu := ""
-		if location.Redirect.AddBaseURL {
+		if location.Rewrite.AddBaseURL {
 			// path has a slash suffix, so that it can be connected with baseuri directly
 			bPath := fmt.Sprintf("%s%s", path, "$baseuri")
 			abu = fmt.Sprintf(`subs_filter '<head(.*)>' '<head$1><base href="$scheme://$http_host%v">' r;
@@ -305,7 +305,7 @@ func buildProxyPass(host string, b interface{}, loc interface{}) string {
 	`, bPath, bPath)
 		}
 
-		if location.Redirect.Target == slash {
+		if location.Rewrite.Target == slash {
 			// special case redirect to /
 			// ie /something to /
 			return fmt.Sprintf(`
@@ -318,7 +318,7 @@ func buildProxyPass(host string, b interface{}, loc interface{}) string {
 		return fmt.Sprintf(`
 	rewrite %s(.*) %s/$1 break;
 	proxy_pass %s://%s;
-	%v`, path, location.Redirect.Target, proto, location.Backend, abu)
+	%v`, path, location.Rewrite.Target, proto, location.Backend, abu)
 	}
 
 	// default proxy_pass
diff --git a/controllers/nginx/pkg/template/template_test.go b/controllers/nginx/pkg/template/template_test.go
index ac8a1b5c7..ae9713afa 100644
--- a/controllers/nginx/pkg/template/template_test.go
+++ b/controllers/nginx/pkg/template/template_test.go
@@ -110,8 +110,8 @@ func TestFormatIP(t *testing.T) {
 func TestBuildLocation(t *testing.T) {
 	for k, tc := range tmplFuncTestcases {
 		loc := &ingress.Location{
-			Path:     tc.Path,
-			Redirect: rewrite.Redirect{Target: tc.Target, AddBaseURL: tc.AddBaseURL},
+			Path:    tc.Path,
+			Rewrite: rewrite.Redirect{Target: tc.Target, AddBaseURL: tc.AddBaseURL},
 		}
 
 		newLoc := buildLocation(loc)
@@ -124,9 +124,9 @@ func TestBuildLocation(t *testing.T) {
 func TestBuildProxyPass(t *testing.T) {
 	for k, tc := range tmplFuncTestcases {
 		loc := &ingress.Location{
-			Path:     tc.Path,
-			Redirect: rewrite.Redirect{Target: tc.Target, AddBaseURL: tc.AddBaseURL},
-			Backend:  "upstream-name",
+			Path:    tc.Path,
+			Rewrite: rewrite.Redirect{Target: tc.Target, AddBaseURL: tc.AddBaseURL},
+			Backend: "upstream-name",
 		}
 
 		pp := buildProxyPass("", []*ingress.Backend{}, loc)
diff --git a/controllers/nginx/rootfs/etc/nginx/template/nginx.tmpl b/controllers/nginx/rootfs/etc/nginx/template/nginx.tmpl
index a3953e38a..4ff9fa0d6 100644
--- a/controllers/nginx/rootfs/etc/nginx/template/nginx.tmpl
+++ b/controllers/nginx/rootfs/etc/nginx/template/nginx.tmpl
@@ -327,9 +327,15 @@ http {
         ssl_verify_depth {{ $location.CertificateAuth.ValidationDepth }};
         {{ end }}
 
-        {{ if not (empty $location.Redirect.AppRoot)}}
+        {{ if not (empty $location.Redirect.URL) }}
+        location {{ $path }} {
+            return {{ $location.Redirect.Code }} {{ $location.Redirect.URL }};
+        }
+        {{ else }}
+
+        {{ if not (empty $location.Rewrite.AppRoot) }}
         if ($uri = /) {
-            return 302 {{ $location.Redirect.AppRoot }};
+            return 302 {{ $location.Rewrite.AppRoot }};
         }
         {{ end }}
 
@@ -362,7 +368,7 @@ http {
         location {{ $path }} {
             set $proxy_upstream_name "{{ buildUpstreamName $server.Hostname $backends $location }}";
 
-            {{ if (or $location.Redirect.ForceSSLRedirect (and (not (empty $server.SSLCertificate)) $location.Redirect.SSLRedirect)) }}
+            {{ if (or $location.Rewrite.ForceSSLRedirect (and (not (empty $server.SSLCertificate)) $location.Rewrite.SSLRedirect)) }}
             # enforce ssl on server side
             if ($pass_access_scheme = http) {
                 return 301 https://$best_http_host$request_uri;
@@ -459,7 +465,7 @@ http {
             proxy_next_upstream                     {{ buildNextUpstream $location.Proxy.NextUpstream }}{{ if $cfg.RetryNonIdempotent }} non_idempotent{{ end }};
 
             {{/* rewrite only works if the content is not compressed */}}
-            {{ if $location.Redirect.AddBaseURL }}
+            {{ if $location.Rewrite.AddBaseURL }}
             proxy_set_header                        Accept-Encoding     "";
             {{ end }}
 
@@ -473,6 +479,7 @@ http {
             {{ end }}
         }
         {{ end }}
+        {{ end }}
 
         {{ if eq $server.Hostname "_" }}
         # health checks in cloud providers require the use of port 80
diff --git a/core/pkg/ingress/annotations/redirect/main.go b/core/pkg/ingress/annotations/redirect/main.go
new file mode 100644
index 000000000..6422a3427
--- /dev/null
+++ b/core/pkg/ingress/annotations/redirect/main.go
@@ -0,0 +1,117 @@
+/*
+Copyright 2017 The Kubernetes Authors.
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+
+package redirect
+
+import (
+	"net/http"
+	"net/url"
+	"strings"
+
+	"github.com/pkg/errors"
+	extensions "k8s.io/api/extensions/v1beta1"
+
+	"k8s.io/ingress/core/pkg/ingress/annotations/parser"
+)
+
+const (
+	permanent = "ingress.kubernetes.io/permanent-redirect"
+	temporal  = "ingress.kubernetes.io/temporal-redirect"
+)
+
+// Redirect returns the redirect configuration for an Ingress rule
+type Redirect struct {
+	URL  string `json:"url"`
+	Code int    `json:"code"`
+}
+
+type redirect struct{}
+
+// NewParser creates a new redirect annotation parser
+func NewParser() parser.IngressAnnotation {
+	return redirect{}
+}
+
+// Parse parses the annotations contained in the ingress
+// rule used to create a redirect in the paths defined in the rule.
+// If the Ingress containes both annotations the execution order is
+// temporal and then permanent
+func (a redirect) Parse(ing *extensions.Ingress) (interface{}, error) {
+	tr, err := parser.GetStringAnnotation(temporal, ing)
+	if err != nil {
+		return nil, err
+	}
+
+	if tr != "" {
+		if err := isValidURL(tr); err != nil {
+			return nil, err
+		}
+
+		return &Redirect{
+			URL:  tr,
+			Code: http.StatusFound,
+		}, nil
+	}
+
+	pr, err := parser.GetStringAnnotation(permanent, ing)
+	if err != nil {
+		return nil, err
+	}
+
+	if pr != "" {
+		if err := isValidURL(pr); err != nil {
+			return nil, err
+		}
+
+		return &Redirect{
+			URL:  pr,
+			Code: http.StatusMovedPermanently,
+		}, nil
+	}
+
+	return nil, errors.New("ingress rule without redirect annotations")
+}
+
+// Equal tests for equality between two Redirect types
+func (r1 *Redirect) Equal(r2 *Redirect) bool {
+	if r1 == r2 {
+		return true
+	}
+	if r1 == nil || r2 == nil {
+		return false
+	}
+	if r1.URL != r2.URL {
+		return false
+	}
+	if r1.Code != r2.Code {
+		return false
+	}
+
+	return true
+}
+
+func isValidURL(s string) error {
+	u, err := url.Parse(s)
+	if err != nil {
+		return err
+	}
+
+	if !strings.HasPrefix(u.Scheme, "http") {
+		return errors.Errorf("only http and http are valid protocols (%v)", u.Scheme)
+	}
+
+	return nil
+}
diff --git a/core/pkg/ingress/controller/annotations.go b/core/pkg/ingress/controller/annotations.go
index 7aadb9ddd..a607ae81c 100644
--- a/core/pkg/ingress/controller/annotations.go
+++ b/core/pkg/ingress/controller/annotations.go
@@ -29,6 +29,7 @@ import (
 	"k8s.io/ingress/core/pkg/ingress/annotations/portinredirect"
 	"k8s.io/ingress/core/pkg/ingress/annotations/proxy"
 	"k8s.io/ingress/core/pkg/ingress/annotations/ratelimit"
+	"k8s.io/ingress/core/pkg/ingress/annotations/redirect"
 	"k8s.io/ingress/core/pkg/ingress/annotations/rewrite"
 	"k8s.io/ingress/core/pkg/ingress/annotations/secureupstream"
 	"k8s.io/ingress/core/pkg/ingress/annotations/serviceupstream"
@@ -63,7 +64,8 @@ func newAnnotationExtractor(cfg extractorConfig) annotationExtractor {
 			"UsePortInRedirects":   portinredirect.NewParser(cfg),
 			"Proxy":                proxy.NewParser(cfg),
 			"RateLimit":            ratelimit.NewParser(),
-			"Redirect":             rewrite.NewParser(cfg),
+			"Redirect":             redirect.NewParser(),
+			"Rewrite":              rewrite.NewParser(cfg),
 			"SecureUpstream":       secureupstream.NewParser(cfg),
 			"ServiceUpstream":      serviceupstream.NewParser(),
 			"SessionAffinity":      sessionaffinity.NewParser(),
diff --git a/core/pkg/ingress/controller/util_test.go b/core/pkg/ingress/controller/util_test.go
index 2aa6d5a20..75f1a25ed 100644
--- a/core/pkg/ingress/controller/util_test.go
+++ b/core/pkg/ingress/controller/util_test.go
@@ -27,6 +27,7 @@ import (
 	"k8s.io/ingress/core/pkg/ingress/annotations/ipwhitelist"
 	"k8s.io/ingress/core/pkg/ingress/annotations/proxy"
 	"k8s.io/ingress/core/pkg/ingress/annotations/ratelimit"
+	"k8s.io/ingress/core/pkg/ingress/annotations/redirect"
 	"k8s.io/ingress/core/pkg/ingress/annotations/rewrite"
 )
 
@@ -99,7 +100,8 @@ func TestMergeLocationAnnotations(t *testing.T) {
 		"EnableCORS":         true,
 		"ExternalAuth":       authreq.External{},
 		"RateLimit":          ratelimit.RateLimit{},
-		"Redirect":           rewrite.Redirect{},
+		"Redirect":           redirect.Redirect{},
+		"Rewrite":            rewrite.Redirect{},
 		"Whitelist":          ipwhitelist.SourceRange{},
 		"Proxy":              proxy.Configuration{},
 		"CertificateAuth":    authtls.AuthSSLConfig{},
diff --git a/core/pkg/ingress/types.go b/core/pkg/ingress/types.go
index 28a30aa07..4e242011b 100644
--- a/core/pkg/ingress/types.go
+++ b/core/pkg/ingress/types.go
@@ -32,6 +32,7 @@ import (
 	"k8s.io/ingress/core/pkg/ingress/annotations/ipwhitelist"
 	"k8s.io/ingress/core/pkg/ingress/annotations/proxy"
 	"k8s.io/ingress/core/pkg/ingress/annotations/ratelimit"
+	"k8s.io/ingress/core/pkg/ingress/annotations/redirect"
 	"k8s.io/ingress/core/pkg/ingress/annotations/rewrite"
 	"k8s.io/ingress/core/pkg/ingress/defaults"
 	"k8s.io/ingress/core/pkg/ingress/resolver"
@@ -274,9 +275,12 @@ type Location struct {
 	// The Redirect annotation precedes RateLimit
 	// +optional
 	RateLimit ratelimit.RateLimit `json:"rateLimit,omitempty"`
-	// Redirect describes the redirection this location.
+	// Redirect describes a temporal o permanent redirection this location.
 	// +optional
-	Redirect rewrite.Redirect `json:"redirect,omitempty"`
+	Redirect redirect.Redirect `json:"redirect,omitempty"`
+	// Rewrite describes the redirection this location.
+	// +optional
+	Rewrite rewrite.Redirect `json:"rewrite,omitempty"`
 	// Whitelist indicates only connections from certain client
 	// addresses or networks are allowed.
 	// +optional
diff --git a/core/pkg/ingress/types_equals.go b/core/pkg/ingress/types_equals.go
index c0c63d923..b892edd7a 100644
--- a/core/pkg/ingress/types_equals.go
+++ b/core/pkg/ingress/types_equals.go
@@ -362,6 +362,9 @@ func (l1 *Location) Equal(l2 *Location) bool {
 	if !(&l1.Redirect).Equal(&l2.Redirect) {
 		return false
 	}
+	if !(&l1.Rewrite).Equal(&l2.Rewrite) {
+		return false
+	}
 	if !(&l1.Whitelist).Equal(&l2.Whitelist) {
 		return false
 	}