diff --git a/build/build-ingress-controller.sh b/build/build-ingress-controller.sh
index edd6af30c..3349aa722 100755
--- a/build/build-ingress-controller.sh
+++ b/build/build-ingress-controller.sh
@@ -40,6 +40,7 @@ fi
 # build local terraform image to build nginx
 docker buildx build \
   --load \
+  --progress plain \
   --platform linux/amd64 \
   --tag build-ingress-controller-terraform $DIR/images/ingress-controller
 
diff --git a/build/build-nginx-image.sh b/build/build-nginx-image.sh
index a519d0199..a54472ed6 100755
--- a/build/build-nginx-image.sh
+++ b/build/build-nginx-image.sh
@@ -41,6 +41,7 @@ fi
 export DOCKER_CLI_EXPERIMENTAL=enabled
 docker buildx build \
   --load \
+  --progress plain \
   --platform linux/amd64 \
   --tag build-nginx-terraform $DIR/images/nginx
 
diff --git a/images/cfssl/Makefile b/images/cfssl/Makefile
index 53d358c21..50f0a9713 100644
--- a/images/cfssl/Makefile
+++ b/images/cfssl/Makefile
@@ -36,6 +36,7 @@ IMAGE = $(REGISTRY)/cfssl
 image:
 	docker buildx build \
 		--load \
+		--progress plain \
 		--platform $(ARCH) \
 		-t $(IMAGE):$(TAG) rootfs
 
diff --git a/images/e2e-prow/Makefile b/images/e2e-prow/Makefile
index e7af88f89..3957507cb 100644
--- a/images/e2e-prow/Makefile
+++ b/images/e2e-prow/Makefile
@@ -8,6 +8,7 @@ image:
 	docker buildx build \
 		--pull \
 		--push \
+		--progress plain \
 		--platform amd64 \
 		--build-arg K8S_RELEASE=v1.17.0 \
 		--build-arg ETCD_VERSION=v3.3.18 \
diff --git a/images/echo/Makefile b/images/echo/Makefile
index 8f451bb00..17dd4ec25 100644
--- a/images/echo/Makefile
+++ b/images/echo/Makefile
@@ -36,6 +36,7 @@ IMAGE = $(REGISTRY)/echo
 image:
 	docker buildx build \
 		--load \
+		--progress plain \
 		--platform $(ARCH) \
 		-t $(IMAGE):$(TAG) .
 
diff --git a/images/fastcgi-helloserver/Makefile b/images/fastcgi-helloserver/Makefile
index 60e37b522..6771d3f77 100644
--- a/images/fastcgi-helloserver/Makefile
+++ b/images/fastcgi-helloserver/Makefile
@@ -39,6 +39,7 @@ PKG=k8s.io/ingress-nginx/images/fastcgi-helloserver
 image: build
 	docker buildx build \
 		--load \
+		--progress plain \
 		--platform $(ARCH) \
 		-t $(IMAGE):$(TAG) rootfs
 
diff --git a/images/httpbin/Makefile b/images/httpbin/Makefile
index 517c1b3f2..99938f809 100644
--- a/images/httpbin/Makefile
+++ b/images/httpbin/Makefile
@@ -37,5 +37,6 @@ IMAGE = $(REGISTRY)/httpbin
 image:
 	docker buildx build \
 		--load \
+		--progress plain \
 		--platform $(ARCH) \
 		-t $(IMAGE):$(TAG) rootfs