diff --git a/charts/ingress-nginx/templates/controller-ingressclass.yaml b/charts/ingress-nginx/templates/controller-ingressclass.yaml
index e439e0adb..cab614abc 100644
--- a/charts/ingress-nginx/templates/controller-ingressclass.yaml
+++ b/charts/ingress-nginx/templates/controller-ingressclass.yaml
@@ -5,6 +5,7 @@ metadata:
   labels:
     {{- include "ingress-nginx.labels" . | nindent 4 }}
     app.kubernetes.io/component: controller
+    app.kubernetes.io/demo: demo
     {{- with .Values.controller.labels }}
     {{- toYaml . | nindent 4 }}
     {{- end }}