diff --git a/Makefile b/Makefile
index 3ff56fc47..0b8f1f5c2 100644
--- a/Makefile
+++ b/Makefile
@@ -58,7 +58,7 @@ ifneq ($(PLATFORM),)
 	PLATFORM_FLAG="--platform"
 endif
 
-REGISTRY ?= gcr.io/k8s-staging-ingress-nginx
+REGISTRY ?= us-central1-docker.pkg.dev/k8s-staging-images/ingress-nginx
 
 BASE_IMAGE ?= $(shell cat NGINX_BASE)
 
diff --git a/cloudbuild.yaml b/cloudbuild.yaml
index cb74da0a5..0bb2b60a4 100644
--- a/cloudbuild.yaml
+++ b/cloudbuild.yaml
@@ -4,7 +4,7 @@ options:
 steps:
   - name: gcr.io/k8s-staging-test-infra/gcb-docker-gcloud:v20250116-2a05ea7e3d
     env:
-      - REGISTRY=gcr.io/k8s-staging-ingress-nginx
+      - REGISTRY=us-central1-docker.pkg.dev/k8s-staging-images/ingress-nginx
       - REPO_INFO=https://github.com/kubernetes/ingress-nginx
       - COMMIT_SHA=${_PULL_BASE_SHA}
       - BUILD_ID=${BUILD_ID}