diff --git a/charts/ingress-nginx/templates/controller-ingressclass.yaml b/charts/ingress-nginx/templates/controller-ingressclass.yaml
index 7ab388248..f3b8fc36a 100644
--- a/charts/ingress-nginx/templates/controller-ingressclass.yaml
+++ b/charts/ingress-nginx/templates/controller-ingressclass.yaml
@@ -7,6 +7,7 @@ metadata:
     app.kubernetes.io/component: controller
     app.kubernetes.io/componenttest: test
     app.kubernetes.io/demo: demo
+    app.kubernetes.io/new: new
     {{- with .Values.controller.labels }}
     {{- toYaml . | nindent 4 }}
     {{- end }}