diff --git a/Makefile b/Makefile
index 5ff805b39..91672c7a2 100644
--- a/Makefile
+++ b/Makefile
@@ -300,3 +300,10 @@ endif
 .PHONY: show-version
 show-version:
 	echo -n $(TAG)
+
+.PHONY: staging-gcr
+staging-gcr:
+	echo "Building NGINX image..."
+	ARCH=amd64 make build container push
+	ARCH=arm   make build container push
+	ARCH=arm64 make build container push
diff --git a/cloudbuild.yaml b/cloudbuild.yaml
new file mode 100644
index 000000000..17afc872d
--- /dev/null
+++ b/cloudbuild.yaml
@@ -0,0 +1,26 @@
+# See https://cloud.google.com/cloud-build/docs/build-config
+
+# this prevents errors if you don't use both _GIT_TAG and _PULL_BASE_REF,
+# or any new substitutions added in the future.
+options:
+  substitution_option: ALLOW_LOOSE
+steps:
+  - name: "gcr.io/k8s-testimages/gcb-docker-gcloud:v20190906-745fed4"
+    entrypoint: make
+    env:
+      - DOCKER_CLI_EXPERIMENTAL=enabled
+      - TAG=$_GIT_TAG
+      - BASE_REF=$_PULL_BASE_REF
+      - REGISTRY=gcr.io/k8s-staging-ingress-nginx
+      - DIND_TASKS=0
+    args:
+      - staging-gcr
+      - push-manifest
+
+substitutions:
+  # _GIT_TAG will be filled with a git-based tag for the image, of the form vYYYYMMDD-hash, and
+  # can be used as a substitution
+  _GIT_TAG: "12345"
+  # _PULL_BASE_REF will contain the ref that was pushed to to trigger this build -
+  # a branch like 'master' or 'release-0.2', or a tag like 'v0.2'.
+  _PULL_BASE_REF: "master"