diff --git a/Makefile b/Makefile
index d37742664..aa3e80772 100644
--- a/Makefile
+++ b/Makefile
@@ -50,7 +50,7 @@ endif
 
 REGISTRY ?= quay.io/kubernetes-ingress-controller
 
-BASE_IMAGE ?= gcr.io/k8s-staging-ingress-nginx/nginx@sha256:35da1d3e00f5e763e59cb59159bf88ba0f0b6e8835885ac9d8b63029a478dba7
+BASE_IMAGE ?= us.gcr.io/k8s-artifacts-prod/ingress-nginx/nginx@sha256:35da1d3e00f5e763e59cb59159bf88ba0f0b6e8835885ac9d8b63029a478dba7
 
 GOARCH=$(ARCH)
 
diff --git a/build/run-in-docker.sh b/build/run-in-docker.sh
index 61c849ffa..049be7fb7 100755
--- a/build/run-in-docker.sh
+++ b/build/run-in-docker.sh
@@ -34,7 +34,7 @@ function cleanup {
 }
 trap cleanup EXIT
 
-E2E_IMAGE=${E2E_IMAGE:-gcr.io/k8s-staging-ingress-nginx/e2e-test-runner:v20200627-ingress-nginx-2.9.0-9-ga003eabd5}
+E2E_IMAGE=${E2E_IMAGE:-us.gcr.io/k8s-artifacts-prod/ingress-nginx/e2e-test-runner@sha256:7dece116c5cc1a51496095de97cc9249a07e9f1a4ed0dc378630074c6857ff46}
 
 DOCKER_OPTS=${DOCKER_OPTS:-}
 DOCKER_IN_DOCKER_ENABLED=${DOCKER_IN_DOCKER_ENABLED:-}
diff --git a/images/e2e/Makefile b/images/test-runner/Makefile
similarity index 100%
rename from images/e2e/Makefile
rename to images/test-runner/Makefile
diff --git a/images/e2e/cloudbuild.yaml b/images/test-runner/cloudbuild.yaml
similarity index 100%
rename from images/e2e/cloudbuild.yaml
rename to images/test-runner/cloudbuild.yaml
diff --git a/images/e2e/rootfs/Dockerfile b/images/test-runner/rootfs/Dockerfile
similarity index 100%
rename from images/e2e/rootfs/Dockerfile
rename to images/test-runner/rootfs/Dockerfile
diff --git a/test/e2e-image/Dockerfile b/test/e2e-image/Dockerfile
index 647cd144a..86ecad6f2 100644
--- a/test/e2e-image/Dockerfile
+++ b/test/e2e-image/Dockerfile
@@ -1,4 +1,4 @@
-FROM gcr.io/k8s-staging-ingress-nginx/e2e-test-runner:v20200627-ingress-nginx-2.9.0-9-ga003eabd5 AS BASE
+FROM us.gcr.io/k8s-artifacts-prod/ingress-nginx/e2e-test-runner@sha256:7dece116c5cc1a51496095de97cc9249a07e9f1a4ed0dc378630074c6857ff46 AS BASE
 
 FROM alpine:3.12
 
diff --git a/test/e2e/framework/deployment.go b/test/e2e/framework/deployment.go
index 8f77ca536..5144038ff 100644
--- a/test/e2e/framework/deployment.go
+++ b/test/e2e/framework/deployment.go
@@ -52,7 +52,7 @@ func (f *Framework) NewEchoDeploymentWithReplicas(replicas int) {
 // replicas is configurable and
 // name is configurable
 func (f *Framework) NewEchoDeploymentWithNameAndReplicas(name string, replicas int) {
-	deployment := newDeployment(name, f.Namespace, "gcr.io/k8s-staging-ingress-nginx/e2e-test-echo:v20200627-ingress-nginx-2.9.0-11-g35e992fe0", 80, int32(replicas),
+	deployment := newDeployment(name, f.Namespace, "us.gcr.io/k8s-artifacts-prod/ingress-nginx/e2e-test-echo@sha256:41c043188a499d460e7425883a3b196e13f10bf40c395895dbdf06caf3324536", 80, int32(replicas),
 		nil,
 		[]corev1.VolumeMount{},
 		[]corev1.Volume{},
@@ -343,7 +343,7 @@ func newDeployment(name, namespace, image string, port int32, replicas int32, co
 
 // NewHttpbinDeployment creates a new single replica deployment of the httpbin image in a particular namespace.
 func (f *Framework) NewHttpbinDeployment() {
-	f.NewDeployment(HTTPBinService, "gcr.io/k8s-staging-ingress-nginx/e2e-test-httpbin:v20200627-ingress-nginx-2.9.0-12-gfc91afac8", 80, 1)
+	f.NewDeployment(HTTPBinService, "us.gcr.io/k8s-artifacts-prod/ingress-nginx/e2e-test-httpbin@sha256:c6372ef57a775b95f18e19d4c735a9819f2e7bb4641e5e3f27287d831dfeb7e8", 80, 1)
 }
 
 // NewDeployment creates a new deployment in a particular namespace.
diff --git a/test/e2e/framework/fastcgi_helloserver.go b/test/e2e/framework/fastcgi_helloserver.go
index 7cedaac1a..ac964d6c2 100644
--- a/test/e2e/framework/fastcgi_helloserver.go
+++ b/test/e2e/framework/fastcgi_helloserver.go
@@ -58,7 +58,7 @@ func (f *Framework) NewNewFastCGIHelloServerDeploymentWithReplicas(replicas int3
 					Containers: []corev1.Container{
 						{
 							Name:  "fastcgi-helloserver",
-							Image: "gcr.io/k8s-staging-ingress-nginx/e2e-test-fastcgi-helloserver:v20200627-ingress-nginx-2.9.0-8-g1fcf4444c",
+							Image: "us.gcr.io/k8s-artifacts-prod/ingress-nginx/e2e-test-fastcgi-helloserver@sha256:723b8187e1768d199b93fd939c37c1ce9427dcbca72ec6415f4d890bca637fcc",
 							Env:   []corev1.EnvVar{},
 							Ports: []corev1.ContainerPort{
 								{
diff --git a/test/e2e/settings/ocsp/ocsp.go b/test/e2e/settings/ocsp/ocsp.go
index 5c1019506..fa36e8705 100644
--- a/test/e2e/settings/ocsp/ocsp.go
+++ b/test/e2e/settings/ocsp/ocsp.go
@@ -301,7 +301,7 @@ func ocspserveDeployment(namespace string) (*appsv1.Deployment, *corev1.Service)
 						Containers: []corev1.Container{
 							{
 								Name:  name,
-								Image: "gcr.io/k8s-staging-ingress-nginx/e2e-test-cfssl:v20200627-ingress-nginx-2.9.0-8-g1fcf4444c",
+								Image: "us.gcr.io/k8s-artifacts-prod/ingress-nginx/e2e-test-cfssl@sha256:be2f69024f7b7053f35b86677de16bdaa5d3ff0f81b17581ef0b0c6804188b03",
 								Command: []string{
 									"/bin/bash",
 									"-c",